At Mediflex®, innovation is in our DNA—and it has been since 1969. We’re more than just a medical device company. We’re a multi-generational, family-owned business driven by a passion for advancing surgery through smarter design, relentless innovation, and deep collaboration with world-renowned surgeons.
heritage video by MediflexWhere It All Began
In the late 1960s, David T. Adler envisioned applying industrial engineering principles to medical device technology. He began with flexible technology developed initially for other applications—and transformed it for the surgical field.
David collaborated with world-renowned surgeons like Dr. Mel Greenberg and Dr. John Bookwalter to help develop two of the most respected table-mounted retractor systems in the world: the Greenberg and Bookwalter. His vision for stabilization in surgery was years ahead of its time.
Building the Brand: The Next Generation Steps In
In 1985, David’s son, Jonathan Adler, joined the company with a clear mission: to grow. He expanded the product line, formalized operations, and most notably, established the Mediflex® brand that surgeons around the world now trust. His leadership positioned the company at the forefront of minimally invasive surgical devices.
Innovation Runs Deep: A Third Generation
In 2005, the third generation of Adlers joined Mediflex®. Daniel Adler has successfully led the expansion of our product line with innovations like DynaTrac®, SafePass™, and CystoAssist®. As Vice President and Director of International Sales, he continues to push boundaries and bring Mediflex® technology to new markets worldwide.
William Adler came aboard in 2020, bringing a new era of modern marketing. From digital transformation to revitalizing our brand presence, William is reimagining how we connect with our customers and share our legacy in a digital-first world.
From One Generation to the Next – Still Innovating
With over five decades of experience, Mediflex® continues to grow, evolve, and lead the way in surgical innovation. Each generation brings fresh energy and ideas, while our values—excellence, innovation, and a deep commitment to improving patient care—remain at the heart of everything we do.
From our family to the global surgical community—thank you for being part of our story. The best is yet to come.
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